I have been building relationships with prospective students and families for the last 14 years through my work in both selective colleges and universities and Jewish day schools. My areas of expertise include admission and recruitment, attrition prevention, use of technology in recruitment, and independent school marketing. Recently I’ve begun consulting in the synagogue community related to membership recruitment and retention and marketing and communication planning.
I work for the Partnership for Excellence in Jewish Education (PEJE), a strategic collaborative strengthening the Jewish day school movement in North America. At PEJE I am the knowledge champion for admission and recruitment, product manager for the PEJE Admission Tracker (part of the Yardstick Suite of Tools), and facilitator of PEJE’s Admission Community of Practice, a virtual learning community of over 200 members committed to improving their practice and building their knowledge in the field of admission. I am also a focused expertise coach in admission and recruitment. In addition to my work at PEJE, I have an independent consulting practice working with Jewish day schools and synagogues. I also do some college counseling for a few students each year.
My education spans a variety of topics, and I have degrees in Jewish Studies, Higher Education Administration and Supervision and College Counseling. I live in Bala Cynwyd, Pennsylvania, with my husband, Rabbi Jim Egolf, D. Min., spiritual leader of Beth David Reform Congregation in Gladwyne, PA. We have two sons, Jeremiah and Joshua.
I look forward to the opportunity to engage your school, synagogue, or community in creative solutions for your challenges.
